When you flipped your calendar this morning what did you see? February!
It’s time to order your Valentine’s Day roses! Why? Because your local florist has to order them, bring them in, process them, cut them, de-thorn them, hydrate them, and yes, arrange them and get them into the delivery queue!
What is the most important part of this process? No, it’s not the one you think it is! It’s the COLD CHAIN. That’s the part where the roses are cut at the farm (usually in South America), brought into Miami or Los Angeles and then placed into a cooler. Other than the short time the roses are in customs, they are continuously in a cooled environment, from the port to the airport to the flower shop to you.
No, Fed Ex doesn’t provide this service. Neither does UPS. Or the US Mail. The flowers you get for cheap when you shop on the ‘net and they’re shipped in a box don’t go through the Cold Chain. Even the flowers you buy at your local grocery store don’t have the benefit of the Cold Chain.
That’s why you need to buy your flowers from your LOCAL FLOWER SHOP!